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Targeting Audience Using Factorisation Machines

Author – Author – Ankit Gadi, Data Scientist at Decision Tree Analytics

Identifying a target market helps your company develop effective marketing communication strategies.The use of demographic targeting can help the advertiser to target the right audience reducing unnecessary allocation of budget to those sections of the audience that do not benefit the company. Taking into account the age and gender of the consumers can greatly help advertisers determine their target audience for particular products in order to g...
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