Blogs
Thoughts, insights, and ideas on data, analytics, AI, and the future of intelligent decision-making.
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Estimating the Lifetime Value of your Customer Base
3 min
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July 17, 2025
ML & Predictive Modelling

Reinforcement Learning Techniques for Ad Spend Optimization
3 min
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July 17, 2025
ML & Predictive Modelling

Optimize Campaign Spend to Minimize Cost of Acquisition
3 min
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July 17, 2025
ML & Predictive Modelling

Targeting the Right Audience Using Factorisation Machines
3 min
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July 17, 2025
ML & Predictive Modelling

The Power of Simple Models: Why Complexity Isn't Always the Answer
10 min
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July 17, 2025
ML & Predictive Modelling
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