Applying analytics effectively can allow companies to free up 30% of their total marketing budget

Marketing Acquisition and ROI Analysis

Are you getting your money's worth from your digital marketing campaigns? Our advanced analytics suite can help you to track the successes of the marketing campaigns, identify and understand the target audiences, create customized campaigns for each individual, find different patterns of consumer behaviors and change campaigns quickly to target the right prospects and convert them into high-value customers. In order to measure and optimize campaign performance & ROI, we analyze response and incremental sales by marketing channels, segments, geographies, time etc.

Omni-Channel Attributional Modeling

There are many touch-points to connect with a customer, make a lead or a sale. How do you ensure that you are delivering the right message at the right time to the right audience? We focus on creating a robust attribution modeling that tracks and values all these touch-points both online and offline and finds out which actions and touch-points influence revenue and conversions. Our experts determine the impact of multiple digital marketing channels (paid search, organic search, email marketing, direct traffic, referral traffic, display advertising etc.) on conversions, how they work together to create these conversions and where credit for conversions should be distributed.

Funnel & Conversion Modeling

The digital marketing funnel is not as linear as the traditional marketing funnel. We help you to analyze how well your customer conversion process is performing — from exposure, discovery, consideration to conversion. We build Response Models to identify those customers who have the highest chance of responding to a marketing campaign or the ones who are most likely to leave.

By using machine learning, we can help you produce high quality leads, reduce churn and optimize loyalty, predict the lifespan of a customer, accelerate conversions and create separate funnels for different customer segments. Advanced data analytics tools can help you find out which of your digital channels assist most in conversions.

Personalization and Multi-Channel Campaigns

Every marketer understands that personalization is crucial in the marketing process. With the emergence of analytics, you can use data to hyper personalize your digital marketing campaigns by optimizing campaign management.

We will help you identify the best customers for your marketing campaign through targeted customer segmentation, increase campaign profitability, and make them much more effective. The next generation customer engagement will be non-monetary rewards and a seamless experience.

Social Listening

For a long time, marketers have used primary research to understand a customer's needs. Today, they dip into social listening, where they gain a wealth of insights. We help you track the conversations around your brand, unlock the major sentiments and themes surrounding it, provide real-time information on products/services, get user feedback to improve product as well and also tap what your competitors are up to.

Marketing Mix Modeling and Media Optimization

Many companies use a large number of marketing channels, media platforms and offline channels. Through Marketing Mix Modeling, we help you to measure and forecast the impact of various marketing activities on sales and ROI. You can also measure the overall effectiveness of your marketing campaigns and determine optimal ad spend among various channels. We also carry out data analysis to find the optimal mix of the product, price, place and promotion.