Marketing Analytics

Optimize spend, boost engagement, drive smarter conversions.

Marketing is no longer guesswork.

With DecisionTree Analytics, harness the power of AI, machine learning, and data science to measure performance, attribute ROI, and personalize every customer interaction. From Marketing Mix Modeling to predictive lead scoring, we help brands maximize return and efficiency across digital, offline, and omnichannel campaigns.

Our Marketing Analytics Capabilities

Campaign Performance & Attribution Analysis

  • Real-time dashboard tracking for multi-channel marketing campaigns.
  • Attribution modeling to understand which channels drive the most conversions.
  • ROI analysis for budget allocation and performance optimization.

Customer & Audience Segmentation

  • AI-powered customer segmentation based on behavior, demographics, and purchase patterns.
  • Persona development to tailor marketing messages and offers.
  • Geo-analytics and location-based targeting for precision marketing.

Marketing Mix Modeling (MMM) & Spend Optimization

  • Data-driven insights into channel effectiveness (digital, offline, paid, organic).
  • Budget allocation strategies to maximize ROI across channels.
  • Scenario analysis to simulate marketing investment impact.

Predictive Analytics for Lead Scoring & Conversion Optimization

  • AI-driven lead scoring models to prioritize high-value prospects.
  • Conversion rate optimization (CRO) insights for landing pages and ad creatives.
  • Behavioral analytics to predict customer intent and engagement likelihood.

Personalization & Customer Engagement Analytics

  • AI-powered recommendation engines for personalized marketing campaigns.
  • Dynamic pricing and offer optimization based on customer behavior.
  • Real-time tracking of customer interactions across multiple touchpoints.

Key Benefits

Channel Performance Clarity

Track and compare performance across paid, organic, social, and affiliate channels with unified, real-time insights.

ROI-Focused Attribution

Use advanced attribution models to understand what truly drives conversions and optimize marketing spend accordingly.

Customer Journey Intelligence

Map multi-touch journeys to reveal high-impact touchpoints and optimize conversion paths across the funnel.

Audience-Centric Marketing

Reduce data silos and improve operational efficiency with a unified data strategy.

Budget Optimization Engine

Maximize return on ad spend (ROAS) with data-driven budget allocation across campaigns, geos, and audiences.

Predictive Growth Insights

Forecast campaign performance, customer acquisition trends, and growth opportunities using AI-powered predictive models.
Ready to turn marketing data into performance?

Who Can Benefit?

01
CPG Companies optimizing media mix, campaign effectiveness, and shopper targeting across digital and in-store activations.
02
E-commerce & D2C Brands leveraging customer journey data and attribution models to drive conversions, repeat purchases, and ROAS.
03
Retail Companies driving omnichannel performance by aligning marketing with promotions, foot traffic, and localized engagement.
04
Advertising & Media Agencies using data-driven insights to optimize campaign performance, improve client ROAS, and scale personalized strategies across platforms.mizing multi-channel ad performance.
05
Financial Services & Insurance Companies improving customer acquisition, retention, and personalization through optimized channel analytics.
06
Private Equity Firms using marketing analytics to evaluate brand performance, CAC, and growth potential across investments.

AI & ML-Powered Insights

Advanced analytics to maximize marketing ROI.

What Sets Us Apart?

Custom Dashboards

Real-time performance tracking for better decision-making.

Proven Domain Expertise

Helping brands increase engagement and conversions.

Flexible Engagement

From campaign-specific analysis to full-funnel marketing analytics programs.

Empowering Analytics with Leading Cloud and Data Platforms

We integrate seamlessly with leading cloud, CRM, and martech platforms - like AWS, Snowflake, Salesforce, HubSpot, and GA4 - to deliver unified marketing insights, optimized spend, and data-driven performance at scale.

Get Started Today
Explore how our Marketing Analytics solutions can elevate your marketing strategy.