What We Do
Businesses are no longer looking to use analytics to discover data— they want to gain actionable insights and drive intelligent decision making. DecisionTree is a global provider of advanced analytics and campaign management solutions. We help companies sift through large volumes of data, both on premise and cloud, through data integration and automation, identify patterns using advanced machine learning algorithms and extract sustainable insights that help in accelerating decision making. We combine big data analytics with relevant domain expertise to provide a scalable analytics solution that empower organizations to make smarter and intelligent decisions.
Our team comprises of some of the brightest technical and business minds in the industry who thrive on challenges and provide intellectually stimulating observations, enabling them to influence outcomes and solve problems. We work with some of the world's leading organizations in the areas of Marketing Analytics, Customer Analytics, Spend Optimization, Risk Analytics, Supply Chain Analytics across industries like BFSI, Retail & E-Commerce, Travel & Hospitality, Telecom & Media and Healthcare. Our analytics solutions and data technology stack enables clients to discover their data, to identify patterns and predict future events, which supports their fact-based decision-making process, thus decreasing the time to market and optimizing costs.
Customer Insights and Loyalty Analysis for a 'Music and Home Entertainment' Retail Chain
Using retail analytics on loyalty card data, a leading pharmacy retail company increased transactions by 15% and clocked 30% rise in average ticket size for loyalty card holders.
Financial Analytics and Audit for a leading US-based Marketplace Seller
Sales at a leading US-based marketplace seller soared 1.5 times, while operating margins registered a 50% increase after changes were made to its pricing algorithm.
Campaign Management for a Retail Giant
Retail giant registered 18% revenue growth by using analytics-driven targeted marketing.