Transform CPG & Retail with Data-Backed Precision

Consumer expectations are shifting fast, supply chains are under pressure, and the shelf is more competitive than ever. Winning in CPG today means turning your data into real-time advantage - personalizing experiences, fine-tuning pricing, optimizing inventory, and boosting omnichannel sales with AI-powered precision.

Key challenges in CPG & Retail

Unreliable Demand Forecasting

Inaccurate predictions lead to stockouts or overstocking; analytics enables precise, data-driven forecasting.

Inventory Related Challenges

Lack of real-time visibility causes delays and excess holding costs; analytics helps optimize inventory and logistics.

Ineffective Customer Engagement

Disconnected customer data limits targeting; analytics enables segmentation, personalization, and ROI tracking.

Channel Performance Blindspots

Difficulty comparing D2C, retail, and marketplaces; analytics unifies multi-channel data for clear insights.

Inefficient Pricing Strategy

Static pricing and broad promotions reduce margins; analytics enables dynamic, data-driven pricing and offers.

Slow Decision-Making

Fragmented or delayed reporting hampers agility; analytics provides real-time dashboards and predictive intelligence.

Our CPG & Retail Analytics Capabilities

Customer Insights & Experience Optimization
Supply Chain & Inventory Optimization
Pricing & Promotion Analytics
Sales & Operational Performance Analytics
Personalized Marketing & Campaign Analytics
Using AI to segment customers and deliver targeted, relevant messaging.
Loyalty & Retention Analytics
Analyzing customer behavior to improve retention and lifetime value.
Customer Journey Analytics
Mapping and optimizing the customer journey from awareness to post-purchase.
Demand Forecasting & Inventory Planning
Leveraging machine learning to predict demand and optimize stock levels.
Supplier Performance & Risk Analytics
Evaluating supplier reliability and identifying risks within the supply chain.
End-to-End Supply Chain Visibility
Using real-time data to enhance the transparency of the entire supply chain process.
Dynamic Pricing Models
AI-driven pricing strategies to optimize prices based on demand, competitor pricing, and customer segments.
Promotion Effectiveness & ROI Analysis
Measuring the success of promotional campaigns and identifying opportunities for optimization.
Markdown Optimization
Determining the optimal timing and depth of markdowns to clear inventory without sacrificing margins.
Real-Time Sales Tracking
Monitoring sales performance across channels and geographies to make informed decisions.
Channel Performance & Optimization
Analyzing the performance of retail channels (online, brick-and-mortar, etc.) to improve distribution strategies.
Operational Efficiency
Identifying areas for cost reduction and operational streamlining across manufacturing, logistics, and retail operations.
Customer Insights & Experience Optimization
Personalized Marketing & Campaign Analytics
Using AI to segment customers and deliver targeted, relevant messaging.
Loyalty & Retention Analytics
Analyzing customer behavior to improve retention and lifetime value.
Customer Journey Analytics
Mapping and optimizing the customer journey from awareness to post-purchase.
Supply Chain & Inventory Optimization
Demand Forecasting & Inventory Planning
Leveraging machine learning to predict demand and optimize stock levels.
Supplier Performance & Risk Analytics
Evaluating supplier reliability and identifying risks within the supply chain.
End-to-End Supply Chain Visibility
Using real-time data to enhance the transparency of the entire supply chain process.
Pricing & Promotion Analytics
Dynamic Pricing Models
AI-driven pricing strategies to optimize prices based on demand, competitor pricing, and customer segments.
Promotion Effectiveness & ROI Analysis
Measuring the success of promotional campaigns and identifying opportunities for optimization.
Markdown Optimization
Determining the optimal timing and depth of markdowns to clear inventory without sacrificing margins.
Sales & Operational Performance Analytics
Real-Time Sales Tracking
Monitoring sales performance across channels and geographies to make informed decisions.
Channel Performance & Optimization
Analyzing the performance of retail channels (online, brick-and-mortar, etc.) to improve distribution strategies.
Operational Efficiency
Identifying areas for cost reduction and operational streamlining across manufacturing, logistics, and retail operations.

Who will benefit

CPG Companies  & Brand Owners

Gain market, channel, and consumer insights to drive growth, innovation, and competitive advantage.

Merchandising Teams

Use data to optimize product assortment, shelf space, and pricing strategies across channels.

Retail Chains & Store Ops

Monitor store-level performance, inventory turns, and staff productivity to boost efficiency and sales.

Trade & Marketing Teams

Evaluate promotion effectiveness, shopper behavior, and ROI to improve retail execution.
Ready to transform your CPG data into revenue-driving decisions?
Contact Us

Industry Expertise

In-depth experience in providing data analytics solutions for CPG and retail businesses.

What sets us apart?

AI-Driven Customer Insights

Leveraging AI to understand customer preferences and optimize experiences.

End-to-End Solutions

Real-time dashboards for tracking sales, supply chain, and pricing performance.

Cloud & BI Integration

Scalable, cloud-based solutions for processing large datasets and decision-making

Success Stories

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Demand Forecasting at Scale for a Leading CPG Brand: From Raw Signals to Predictive Demand Insights

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Optimizing Product Mix and Trade Spend Through Connected Analytics for a Food CPG Company

Brought together ERP, Trade Promotion, and Financial data into one BI platform - enabling SKU-level profitability, variance tracking, and margin-focused decision-making.
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Scaling FMCG Insights with High-Performance Analytics Across Sales, Inventory & Marketing

Unified Sales, Inventory, and Marketing Data to Enable Real-Time Reporting and Executive Visibility
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Get Started Today
Transform your CPG and retail operations with data-driven insights and automation.
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