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5 Ways to Use Predictive Analytics for Improving Marketing Performance

Author – DecisionTree Analytics

Marketing has become a digital enterprise, and predictive analytics is one of its principal tools. And it has gone beyond just analyzing consumer habits. For example, Netflix uses predictive analytics to help determine which proposed programs they will produce for their “Netflix Original Programming” roster. The decision to produce the popular series “House of Cards” was decided after an analysis of the star, the director ...
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