ChannelIQ
ML Based Marketing Mix Modeler
Quantify both the individual and combined impact of every marketing channel on sales using advanced statistical and ML models—enabling accurate ROAS analysis and smarter, evidence-based budget planning.
Identify saturation points and avoid inefficient spend with models that capture nonlinear returns—ensuring optimal allocation before performance plateaus.
Decompose total sales into base and incremental components across touchpoints, distinguishing what’s truly working from what’s simply present—fueling better channel-level strategy.
Model future performance under different budget allocation scenarios, channel mixes, or media conditions—empowering proactive, confident decision-making.
Apply constrained optimization algorithms to allocate spend across channels—maximizing projected revenue, ROAS, or custom KPIs, all within your operational limits.
Understand how marketing channels influence one another—capturing synergy, halo effects, and amplification patterns to fine-tune integrated media strategies.
Incorporate adstock decay and carryover effects to measure not just immediate conversions but also long-term brand impact and delayed performance uplift.
ChannelIQ adapts to your data availability, business objectives, and vertical-specific dynamics—ensuring a bespoke MMM solution built for real-world application.
