Digital ad spends have seen the highest rise in almost 10 years and companies are seeking out more activation-driven marketing. With multiple digital touch-points, marketers are at a loss to understand how their digital campaigns are impacting revenue, demand and conversion rates. DecisionTree experts will help you create a single source of data truth by creating an omni-channel experience across multiple platforms such as mobile devices, online stores and in-store interactions.
Our advanced analytical solutions can lead to high quality leads, thereby reducing churn and accelerate conversions. DecisionTree experts create response models to find out those customers who will be loyal to you, create personalized campaigns on multi-channels, determine how the various digital channels impact your conversion rates, create a robust attribution system that tracks and values all touch-points and ultimately how the various marketing activities impact the company's sales and ROI.
Marketing Acquisition and ROI Analysis
Are you getting your money's worth from your digital marketing campaigns? Our advanced analytics suite can help you to track the successes of the marketing campaigns, identify and understand the target audiences, create customized campaigns for each individual, find different patterns of consumer behaviors and change campaigns quickly to target the right prospects and convert them into high-value customers. In order to measure and optimize campaign performance & ROI, we analyze response and incremental sales by marketing channels, segments, geographies, time etc.
Omni-Channel Attributional Modeling
There are many touch-points to connect with a customer, make a lead or a sale. How do you ensure that you are delivering the right message at the right time to the right audience? We focus on creating a robust attribution modeling that tracks and values all these touch-points both online and offline and finds out which actions and touch-points influence revenue and conversions. Our experts determine the impact of multiple digital marketing channels (paid search, organic search, email marketing, direct traffic, referral traffic, display advertising etc.) on conversions, how they work together to create these conversions and where credit for conversions should be distributed.
Funnel & Conversion Modeling
The digital marketing funnel is not as linear as the traditional marketing funnel. We help you to analyze how well your customer conversion process is performing — from exposure, discovery, consideration to conversion. We build Response Models to identify those customers who have the highest chance of responding to a marketing campaign or the ones who are most likely to leave.
By using machine learning, we can help you produce high quality leads, reduce churn and optimize loyalty, predict the lifespan of a customer, accelerate conversions and create separate funnels for different customer segments. Advanced data analytics tools can help you find out which of your digital channels assist most in conversions.
Personalization and Multi-Channel Campaigns
Every marketer understands that personalization is crucial in the marketing process. With the emergence of analytics, you can use data to hyper personalize your digital marketing campaigns by optimizing campaign management.
We will help you identify the best customers for your marketing campaign through targeted customer segmentation, increase campaign profitability, and make them much more effective. The next generation customer engagement will be non-monetary rewards and a seamless experience.
For a long time, marketers have used primary research to understand a customer's needs. Today, they dip into social listening, where they gain a wealth of insights. We help you track the conversations around your brand, unlock the major sentiments and themes surrounding it, provide real-time information on products/services, get user feedback to improve product as well and also tap what your competitors are up to.
Marketing Mix Modeling and Media Optimization
Many companies use a large number of marketing channels, media platforms and offline channels. Through Marketing Mix Modeling, we help you to measure and forecast the impact of various marketing activities on sales and ROI. You can also measure the overall effectiveness of your marketing campaigns and determine optimal ad spend among various channels. We also carry out data analysis to find the optimal mix of the product, price, place and promotion.
Juggling with too many marketing channels? Is data integration a nightmare for you? Then, look no further DataChannel collects all the data in a single place in minutes without any coding or scripts. It allows you complete flexibility over where your data resides, lets you visualize it any way you want and is available at an affordable price. You can also import historical data while configuring data sources, monitor the volume and usage of data anywhere, anytime and integrate with any Cloud Source.
Customer Insights and Loyalty Analysis for a 'Music and Home Entertainment' Retail Chain
Using retail analytics on loyalty card data, a leading pharmacy retail company increased transactions by 15% and clocked 30% rise in average ticket size for loyalty card holders.
Financial Analytics and Audit for a leading US-based Marketplace Seller
Sales at a leading US-based marketplace seller soared 1.5 times, while operating margins registered a 50% increase after changes were made to its pricing algorithm.
Campaign Management for a Retail Giant
Retail giant registered 18% revenue growth by using analytics-driven targeted marketing.